Too much time is spent trying to figure out creativity. All the blogs and books and making-of documentaries...we're looking for a secret.
Efficiency, commerce, status, templates, clicks…these things get intertwined with creativity and have lead many to believe creativity is a code to be cracked. When it is really these other things most people are trying to figure out. Creativity is just the label we throw on top.
Creativity is not figured out, it is carried out.
