When you take your car to Firestone for an oil change they give you a complimentary super long list of other things that need fixing.
They give you a long list so you’ll do a couple of the cheap ones. That way you can feel good about ‘at least I did something’.
In the same breath…
You should always have something at your merch table for five dollars. Make it easy for people to have a memento if they want one.
***In the next breath…you should always have something for sale for ten thousand dollars. If you say ‘yeah sure it would be great to make ten thousand dollars in a single transaction’, then sell something for that much.
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Drop me an email: gabe@gabethebassplayer.com