Five Hundred Dollar Bills

I can flip on my phone or the tv and get an expert opinion on almost anything.

BUT

When my dryer breaks and I call service technicians in town, there is no chance under the sun they will give me any sort of opinion, advice, ball park, best guess, best case, worst case, nothing.

The phone number is not for help. The phone number is for booking house calls for a hundred dollars.

The rest of us know if there was a number to get a professional opinion on our broken dryer (or washer, vehicle, computer), we would all call that company and hire that company and tell our neighbors to do the same.

Building trust might require you to step over one hundred dollar bills so you can pick up five hundred dollar bills…now everyone is happy.

***It’s the same reason why pictures with the artist are always free at the merch table…and why you should have a $500 item at your merch table.

Don’t miss a post. Sign up for free.

Drop me an email: gabe@gabethebassplayer.com