What if whatever TV show or movie you were watching you could pause it, click on anything on the screen and order it for yourself.
That’s the future.
You want one of Don Draper’s suits? Just find the episode and click.
How about the rowing machine Claire and Francis use on House of Cards?
Or even one of Rachel’s haircuts from Friends…maybe you click on her hair and you get a list of people in your area who are good at that cut.
This is going to be a huge revenue stream.
It’s impulse buying on steroids.
Product placement will be insane, and will be scalable, trackable and more accurately bought and sold to advertisers.
Everything in every show will be for sale.
Every frame from every scene in every show will be cataloged, categorized and monetized.
Right now there’s a gap.
Right now if you see something on a TV show or movie that you want, you have to pick up your phone or computer, search for it using some vague terms and hope someone has blogged about it, and then maaaaaaybe you can order it for yourself.
Like it or not, we will see growth in commerce by giving people more (yes, even more) of what they want.
Desire creates the technology. The technology creates more desire.
What do I want?
I want the medallion from The Goonies that Mikey wears around his neck.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com
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