The not too hot not too cold but just right only works if you’re trying to sell to Goldilocks.
We all seem acutely aware of what we don’t want to be too much of.
We don’t want to be too rock, or too pop, or too nice, or too pushy. All in hopes that we’ll satisfy who? Everyone.
But we don’t need everyone. And besides, everyone will never be satisfied anyway.
So if you can’t satisfy everyone, then that means you’ll have to only satisfy SOME.
And that SOME’s definition of “just right” might mean instead of trying not to be too hot, you make it even hotter…or instead of trying not to be too cold, you freeze it…you make it MORE rock, or MORE pop.
We’re aware of what we don’t want to be too much of because it’s drawn from our fears, and for so many it’s the fear that drives the conversation and action.
But asking what you want to be “more of” comes from a place of dreams, vision and goals. It takes you into, and through the fear.
So if you’re not selling to Goldilocks, who are you selling to and what, specifically, do they want more of?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com