If I started a hamburger stand tomorrow and sold a hundred burgers, that would probably make me the fastest growing hamburger place in the world. From zero to one hundred, thats ten thousand percent growth.
But in order to sustain that growth…on day two of my hamburger stand I’d have to go from selling a hundred burgers to ten thousand burgers, and on day three all the way to a million, and then a hundred million and then...
At some point growth tapers.
And it’s a bummer because number of hamburgers sold is a really easy metric to answer the question, ‘How are we doing?’
So when it tapers, your mindset must shift too. To things perhaps less measurable. Things that will sustain long after wild exponential growth.
