Everyone wants more cash. Artists think if they just had some money, then they could really make it happen. If they could get a song in a big movie or play a handful of high paying corporate gigs, then they would have the money to become Jay-Z.
So often artists get a windfall of money, everyone gets new amps, buy a new van and trailer because you’re big time now, make a music video, buy cool jackets to wear in the video, buy a deluxe paintball set…and oh yeah, you’ve got to pay your manager and business manager, first (which, if you hired them properly, you should pay them happily)…so now the money is gone.
The money is gone. You roll up to the venue in nicer wheels, clothes and gear with a music video that looks really cool.
This is not a plan with money, this is a reaction to money.
Really think about it. Would you even know how to spend $100,000? Effectively? Who would you hire? Do you currently know these people? What expectations does your money buy from them? What’s the plan? What’s the goal? What’s the point? Who do you not need to hire? (because once people find out you have money, they’ll tell you you need them)
How do you best spend that money in order to make the deepest long-term impact?
You can substitute any number, a hundred dollars or a million dollars into this scenario, but the basic principle I’m pointing to is still true.
It’s great to have money, but even more valuable to know how to spend it.
Start learning and paying attention now. Become someone (and surround yourself with people) who is really really great at spending money effectively.
