You can write the song but you can’t control the timing.
For a song to become a hit you need a song that’s good enough and hit timing.
If you’re an artist, you’ve probably released a song or two you thought was good enough. What if you’d released it a day later? Or five years later? Or twenty years earlier?
Would it have made a difference? Of course!
There are too many variables to count. Your job as an artist isn’t to time the market, it’s to make things and show people.
Hit timing is incalculable. Culture, technology, politics, niches, crossover, trends, shifts, and the speed at which it all changes. It’s too much.
You don’t get to decide timing but you get to decide what’s on offer.
»» Love Me Do wouldn’t hit if it came out today. It’s a good thing it came out. It’s a good thing it came out sixty years ago. That was the perfect, lucky, hit timing it needed.
