If something is hyped up and still satisfies the customer…then maybe it’s a good thing it was hyped up or else we may never have tried it.
But if, say, a waffle maker is hyped up and the handle breaks off on the first use…then the hype was a trick. It’s not a product problem. It’s now a trust problem.
When hype works, the product gets the glory. When hype doesn’t work, the hyper loses the trust of the consumer.
