People are very good at latching on to big numbers.
We have 10 million plays
We have a 100k followers
We sold out a 500 seater
We made a million dollars
And if you have the type of numbers that people get behind, you should use the numbers.
But what if you don’t have the big numbers yet?
I’d like to offer another type of story that people are quick to understand…a story of growth.
We had 10 people at the show, and then it doubled and then it doubled
Our followers grow by 200 a month
Our streaming numbers have gone up by this much every week for six months
People in the business respond to big (numbers)
But they also respond to getting bigger (numbers)
Big is only one thing.
Getting bigger is many things.
And there’s an attraction to both.
If you can’t tell one story right now, tell the other.
***The good thing about telling a story of growth as opposed to a story of big numbers is you probably don’t need to wait more than a couple days to start telling your story of growth.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com