Everyone is.
At least for a minute or two. The video or meme or interview of the day that gets passed around and then forgotten…it’s good enough to get our attention…but not HOLD our attention.
Holding interest is much more difficult to do.
A working definition of ‘captivating’ is to hold interest.
Captivating builds careers. Captivating makes a difference. Captivating is why we talk about the great artists and chefs and entrepreneurs. Not because they’re merely interesting, but because they hold interest.
