There are people who like your band, and people who love your band.
What makes someone fall into one group or the other? (the answer is different for each artist)
The definition and identity of these two groups will change over the course of your career and it will be important to recognize that evolution, and let your communication to the Likers and Lovers evolve as well.
For instance-
When you sell out your first club show, the vast majority of those people are Lovers of your band. When Katy Perry sells out an arena, she banks on the fact that a lot of Likers will show up as well. If only the Lovers showed up, she wouldn’t sell it out.
It’s also vital that you’re aware of when you’re communicating to each group. When are you talking to the Likers? When is your communication meant for the Lovers, the insiders?
You’ll be able to manage your expectations better and be able to contribute more value if you have a clear picture of which group you’re talking to, why they exist, their identity and the story you’re helping them tell.
An exercise to help you start down this road…
Who likes your band?
Who loves your band?
What’s the difference?
p.s. There are two other groups.
The Haters- who are actually lovers, because their strong reaction is a great contribution to the conversation. The old saying “if you could get a million people to hate your band, you’d be just fine”.
The Bystanders- the only type of person you’re hoping against, but a lot of them exist for every act big or small. There’s nothing wrong with these people. Just don’t use much of your time communicating to this type. The hope is that they convert to one of the other groups by not catering to them.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com