Here is the intro to my eBook called Likers & Lovers, which you can read and download for free here.
Introduction
I had just started a band (several years ago) in Nashville, and soon through hard work and some lucky breaks we began drawing a decent number of people to our shows in the city of Atlanta, GA.
We were playing at Smith’s Olde Bar or Vinyl every four or five months, pulling about 250 people. Really exciting for a new, young band.
But there was an interesting thing happening. The group of 250 wasn’t always the same group of 250 people. Each time the band played Atlanta, I’d know and/or recognize 75 or-so people.
But on top of the 75 regulars, the other 175 were a revolving door. A seemingly different group of 175 each time on top of the 75 regulars. Obviously the 175 weren’t die hard fans of my band, or else they would have been showing up at least often enough to be part of the group of people I recognized.
So who were these 175 people and why were they there? (And a few other questions…where did they come from? How many different groups of 175 existed in Atlanta? What motivated this giant group? How did this group want to be communicated with?)
As it turns out, the people people in the groups of 175 LIKED my band (enough to come out once, or once in a while), as opposed to loved my band.
And after catching my breath with the realization that there were people on the planet who didn’t LOVE my band, I began to understand that the Likers were vital in achieving the goals we were chasing for our live shows in Atlanta at that time. The Lovers were essential too. But they’re two very different groups of people.
Read the rest here.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com