Shorter emails, sent consistently, sustain connection much better than one long one every few months.
Packing an email with links and offers and stories and updates and discount codes is too much…all under the idea ‘we’ll make up for our lack of consistent communication by sending out an email that includes everything because it’s really important that they know everything’.
The solution is to send more emails…to people who look forward to getting emails from you…and then don’t overwhelm them with long paragraphs and links.
You don’t usually enjoy getting long emails either.
Email others the way you’d like to be emailed.
»» I subscribe to quite a few artist email lists just to see how they utilize their email list. Most don’t do a great job…even though they have an understanding that the people on their email list are their most dedicated fans.
»» If you’re going to go with a long email format, be consistent and make it worth it.
