Season 5 Episode 2 of Seinfeld is the one with the low talker, puffy shirt and the hand model. An amazing episode from start to finish.
If you watch Seinfeld you know all three references. But even if you don’t watch Seinfeld you know what the first two are.
Each of those story lines was hilarious and a smashing success. So why use them all in the same episode? Why not spread out the good ideas over time?
Why? Because Jerry and Larry and the other writers were committed to the work…
Season 6 had it’s not you it’s me
Season 7 had the soup nazi
Season 8 had yada yada yada
Season 9 had festivus
If you’re doing the work, if you’re committed to the work, the ideas come. Some better than others but there’s no shortage so there’s no need to hold back.
Seth Godin just released a book called The Practice that takes a deep dive into this idea. It’s really great, I hope you’ll check it out.