Marketing Like Making Music

You know how to put together a song. Where the kick and snare should go, 2’s and 4’s, basic chord structures that work together pretty well and let the song flow.

Equal and opposite, and perhaps just as important…you know that there shouldn’t be 100 out of time cymbal crashes in a row while 3 different voices try and sing lead vocal, followed up by an out of tune organ solo, then half a chorus, then a key change, then a 9 bar rest, and finally a spoken word outro.

You know the flow of a good song.

Same thing should be true of your social media marketing.

The well written song is the metaphor for an artists remarkable social media. Ironic.

Instead, too many artists social media looks a lot like that 100 cymbal crash song.

Your social media should flow. Like a song.  The message on point. Clear. Concise. Smooth. A well thought out story.

You know how to write a song.  

Do your social media and marketing like that.

Don’t miss a post. Sign up for free.

I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com