I’ve always been v-neck over crew neck. And for a while there it was the deeper the v the better.
So years ago when ordering merchandise to sell, it was tempting to want to sell merch that I thought was cool. That I liked. That I would wear. That I would be proud of standing next to after shows.
But it turns out the point of having merchandise is to sell the merchandise. And the market for very deep v necks is not as big as I’d hoped.
Having merch that moves is a lot better than having cool merch.
Hopefully they can overlap. Hopefully your taste will start influencing your audiences’ taste (it probably will).
»» I’ve made and sold lots of t-shirts over the years. Best sellers? Crew necks in white, gray or black, with a simple design.
»» But if you’re selling a v-neck or scoop neck, I’m your guy.
