Most people over the age of 25 have a full music bin.
They have something to listen to for all the major emotions, events, and seasons.
It’s hard to sell new music to someone with a full bin.
It’s easiest to sell new music to people who don’t have a full music bin yet.
And then some people keep a space in their bin reserved for New.
And then a few people, with some powerful magical musical electro shock experience, can realize they were missing your music without knowing it, and they’ll balance one or two more artists on top of their bin.
