There’s a Twitter account run by a few people here in Nashville called Nash Severe Wx. They do an accurate and awesome job of keeping people updated about weather conditions in a very conversational and funny way.
This past week with all the crazy weather here, they’ve really been on top of their game.
So much so that they even got a shout out on the weather channel for the continued coverage of the Nashville “SnowDome”.
That’s like a band getting their video on mtv…probably not as cool as it once was, but still an achievement.
How did they do this?
-SnowDome is a mythical (but quite possibly real) force around Nashville that has kept out snow accumulation of once-inch or more on a single day since 2010. SnowDome is a great term, and hashtag.
-Nash Severe Wx created a year/month/day/hour/minute/second ticker of how long it’s been since the SnowDome was pierced (back in 2010)
-Even though there’s no such thing as a SnowDome, there was a little bit of Santa Clause type belief that Nashville was somehow immune from significant snow fall. SnowDome was something to believe in.
-They’d already done the hard part of becoming really good at what they do.
All this to say, SnowDome was a STORY. A story lots of people could grab on to.
Nash Severe Wx made weather cool this week. Cool and hip terms aren’t often associated with weather, but people love cool and hip terms. Countdowns (or in this case, a count-up) aren’t often associated with weather, but people LOVE them.
This coupled with the fact that since 2009, Nash Severe Wx has been doing a really good job of letting everyone know what’s going on with the weather, especially when it’s needed most.
Little tweaks, words, moments all backed up by long-term GREAT work. That’s how they’ve gained 40,000 twitter followers and a coveted pat on the back from the Weather Channel.
We could all learn a thing or two from NashSevereWx…including tonights forecast.
