How many customers (or fans) do you need before you put your focus on repeat customers rather than new customers?
Because the marketing and strategy for getting new vs. repeat are really different. So different in fact that a strategy to get more customers in one category might turn off customers in the other.
The easy answer is that you want both. And for a while it’s necessary to do things for both groups.
But if you always need more, you’ll always need more.
