Nike commercials aren’t like Geico commercials.
Applebees commercials aren’t like Apple commercials.
Verizon commercials aren’t like the Mesothelioma commercials.
The look, the message and the way the message is delivered is very different for all of these.
Nike doesn’t care about saving you 15%. Nike wants you to believe you can be a great athlete. And great athletes wear Nike.
Applebees hopes they can get you in their restaurant this Thursday for a 2 for $20 entree. Apple is vying for your commitment forever and always.
Verizon wants to make your life easier. The mesothelioma ad wants to save your life.
You can envision all of these companies commercials. The way they look, what they say, what they leave out, the type of voice over, the type of music and you could probably even conjure up recollection and opinion on the camera angles used.
The commercials never told you to remember all of this information about the commercials themselves, but you do. Probably even more so than the particular product or sale being advertised.
Over time, you just know. It just kinda ends up in your mind.
Pretty powerful. A focused message done well over time.
Over time, what to people just know about you?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com