Now everyone can make music that sounds good.
Now everyone can cut a vocal with headphones and a pop filter (and take a picture of it).
Now everyone can have a photoshoot.
Now everyone can make a great looking video.
Now everyone can have lots of social media followers.
Now everyone can make it look like you wish you were them.
So what now?
Now that technology has stripped away so many of the old differentiators, what are you going to do?
It gets more worthless everyday to (only) say: Look over here, I have good music and I look cool and I have a cool video, don’t you wanna be a superfan?
So you have to trade on something more.
Think of the people who really love what you do. What human emotion would they attach to a trip inside your world?
That’s a good place to start.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com