Launching 10 songs might be more beneficial than launching 1 album. With the album you only have one shot to succeed. So the two outcomes are one-for-one or zero-for-one. Perfect or nothing.
With 10 songs you don’t have to be perfect to be successful. Ten chances to knock it out of the park. Even going one-for-ten is a fantastic, meaningful outcome.
There’s still a lot of room for innovation in the way artists release music, the terminology that gets used, the delivery, the frequency, how peoples’ attention is funneled and directed.
But so often artists release an album, and that’s their one shot for that year (or two) to win or lose. If they win, jackpot. But if they lose, the attention is lost for all ten songs when each of those songs never actually had the spotlight put on it.
“The way it is” is a giant ship that takes a long time to change course. You can stay on board, or you can steal a life boat while no one is looking and take off for the new world.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com