A person is about to enter the venue. When they walk through the entrance they are presented with two more doors. Both doors are open, but each door leads to it’s own room.
In both rooms your band is playing. Magically your band has reproduced itself and is playing in both rooms at the same time. Same songs, same lighting, same set list, at the same time.
Everything is identical except that in the room on the left there are ten people watching and in the room on the right there are a hundred people watching.
The room that our guest chooses has everything to do with what story they’re telling themselves and next to nothing about your music.
They’re going to choose a door, but which one and why?
Are the type of person who wants to be the 11th person or the 101st? Do they like to be an early adopter or one of the gang? Do they slant towards intimacy or excitement?
You have a type of fan, and it’s largely based around a common story they are telling themselves about you.
Run with this scenario, spend some time with it and figure out which room the patron would choose and get into the nitty gritty details of why.
p.s. You can substitute other things for the number of people. Maybe the two rooms have the same amount of people but different lighting, or different band attire, or even a different temperature or decibel level. Keep the rooms identical except for one thing and then dive into which room your fan would choose and why.