Spotify did a big update on their Artist App a few days ago. It looks really good.
But the biggest newest thing is the metric taking up half the screen when you first open the app…
Number of People Listening Now
It’s incredible to have that information and it’s also the poison that will distract and disrupt many an artist from here on out.
The truth is, that’s a pretty good number to want to get bigger. It’s real listeners listening to your music. But as with any number…how many is enough?
I wrote a few weeks ago about Spotify Monthly Listeners and how you need 14,400 in order to average out having one person listening to your music every minute of every day. And artists and their teams are doing anything and everything to make that Monthly number go up.
But the truth is the Monthly number is a little difficult to digest and know what it means.
Now there’s a different game: The the manger is in a meeting trying to secure an opportunity for a new act. The manager takes their phone out, opens the app and sets it on the table and everyone sees what the number and watches in real time as it fluctuates up and down in real time.
That’s powerful. It’s real. But again, will we know what to do with it?
Here’s a quick math example that will probably surprise you.
So for an artist who has one million monthly listeners (which is a very strong number on Spotify)…what does that equate to for an average Number of People Listening Now?
Think about this for a second. A manager who manages an act that has one million monthly listeners and he opens the Spotify Artist App, what number does he see?
The answer: 70 People Listening Now
Is 70 a lot?
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Drop me an email: gabe@gabethebassplayer.com