We’re getting smarter.
We can sense if the publicity we’re encountering is before or after the thing (the music) has been released.
And 99.9% of the time in the music biz, the publicity comes before the music. And it’s crickets after it’s out.
It’s because when the music isn’t out yet, the artist PR reps can control the narrative!
Duh.
Once the music is out you can’t position and hype hype hype and tell everyone how good it’s GOING to be. Once the music is out anyone who actually cares becomes aware of how good it IS.
The albums we hear about after they come out, those are usually the good ones.
But if you don’t hear anything after an album comes out, then you know that everything you heard about it before it came out was spoon fed to the outlets straight from the artists camp. It was all smoke. No follow through.
The music is the thing. So what if you have a great review on whatever blog. If there isn’t a link to the music so I can find out for myself, then I know it’s just noise, and you’re hiding behind pre-release publicity.
We all just want to hear a song we need to hear again.
If you have it, or a batch of them, then the release date will serve as the start date for publicity and promo, not the end date.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com