I am a football fan, so I tend to watch some college and pro games on the weekend.
And with watching football comes watching more commercials.
There’s a common theme that’s been happening in the ads. Some type of declaration of…
“These are real people, not actors”
The hope is that because we are told these are real people enjoying the car, the shave, the retirement fund, that we will somehow believe this is an honest sales pitch and not high level mass marketing.
However…
Real people I don’t know recommending me a product…I don’t care. Their recommendation means nothing to me.
Actors I don’t know recommending me a product…I don’t care. But at least the commercial has a chance of being good.
If thousands of people I don’t know are using a product and I hear about it…I might care. I might be curious about the gang mentality and take a wiff.
Real people I do know recommending me a product…I care. I trust them. They know me and think that the person I am will benefit from their recommendation. I place a high value there.
Big ad companies think that by using “real people” in TV commercials that more real people will connect with their product.
False.
Real people buy products because of trust. Trust in the product, and trust of the other people using the product.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com