…sending your people to Spotify.
You release music, post the Spotify link on social media and that’s the first time you’ve asked your fans to click through to Spotify since the last time you released music…which was long enough ago that they don’t remember.
And because it was a long time ago, you’re asking your people to do something brand new.
If you want to play the Spotify game it would be a good idea to teach your fans to go there.
You teach them to go there by regularly giving them good reasons to go there.
Do a weekly playlist, or a monthly one. Release more music. Recommend other artists. Utilize the Spotify podcast world. Make a Spotify game with clues in your bio, your playlists and song titles.
Teach your people to go to the place you’d like them to go. That way when you want them to go there, they will because that’s what they do.
When you actually release your music (which is the crowning moment for any artist) is it better for it to be the first time you’ve ever asked them to click on a link like this, or to have had your fans click on links like this a hundred times previously?
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Drop me an email: gabe@gabethebassplayer.com