Shampoo companies get it.
They make something for every level of loyalty.
The sample size that basically comes in a ketchup packet, or in a teeny tiny bottle. It is conveniently (or inconveniently) good for about one and a half washes. Get’s the job done in a pinch.
The travel size is next. There’s some commitment on your part at this point. It says you’re going to use this shampoo probably a ten times when you’re on the road. It’s an easy to pack size, fits nicely in your toiletry bag (or I guess some people call them dob kits?).
Normal size means you’re into the shampoo. You like the way it smells. The logo/bottling makes you believe your hair is gonna get REALLY clean. This bottle sits in your shower, it’s used often, and when you run out you probably buy another, because why would you want to switch when this shampoo does such a good job?
Family size means you never want to be without this shampoo (and probably also means you like saving a couple bucks when you buy five gallons at a time). Not only do you use this shampoo, but your entire household is committed to this product for cleaning hair. A family size bottle usually comes with some type of buy one get one free situation, so this stuff is going to be a staple in your bathroom for many months to come.
What’s your sample size?
What’s your travel size?
What’s your normal size?
What’s your family size?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com