First Monday of the month, new Hum Love playlist on Spotify and Apple
It used to be that artists would release albums in October and November so they could be bought as gifts. Cashing in on the frenzy. But now there’s not much music gift buying.
Because we stream.
By now more than half of any streaming top chart is bustling with Christmas music. And it’ll keep growing from now until the 25th. It’s a pretty reliable trend at this point…in December most people listen to Christmas music.
So the playlist this month is for the true outliers…the ones who are interested in non Christmas music at Christmas time. There’s not as many of you but your power is mighty.
