It never fails…when an artist puts out a record, project, EP, whatever and does the media and PR rounds to go along with it, it’s always some version of ‘this is my best record, and I’m more proud of this record than anything I’ve ever done’.
Blah blah blah.
It’s white noise.
Even if it’s true, it doesn’t matter. Because remember, the point of the interview is to entertain. This is the entertainment business.
So I’d like to offer up a different idea.
You put out your next record and instead say…”This is our second best record”.
Who says that?! No one. It’s entertaining in and of itself.
But there’s more…
We already know the very next question that interviewer is going to ask…Ok, so if this record is second best, which one is the best?
Perfect. Now they’re comparing two things that you’ve done. Deciding which one THEY think is best. They’re further developing and engraining an opinion about your work into their brain (don’t pass over this…YOU are taking up more space in THEIR brain, which is a huge victory).
And by you putting the current record in second place, there’s also an undertone that your criteria for your best material goes beyond just what is newest. Which casts you as a wiser, more mature artist.
Isn’t it a fantastic paradox that perhaps a better way of talking about your next album is to say that it isn’t your best album?
***Anytime you bring up second place, people are instantly going to carry on the conversation (at least mentally) about what’s in first place. (Example: Michael Jordan is the second best basketball player of all time…..see :)
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com