We love little secret doors, hidden compartments, camouflaged surprises.
In houses, cars, libraries, backpacks, wallets, jeans, castles, hotels.
What we love most is that it’s secret. And by secret I mean not that it’s a complete secret and absolutely no one knows (that wouldn’t be any fun), but rather that it’s hard to find, it’s special and the average passerby is going to miss it completely.
In our desperate desire for quick attention, the second we come up with a secret door idea to build into our thing we say “if it’s that great of an idea then why are we hiding it, we should put it front and center”.
But a secret door that leads to a secret room is just a door and a room if it isn’t secret.
