It used to be that getting your music heard was the only way to be known. Record stores and radio and live shows. You were luckly just to get the music out there. And you had to put your life into your music because that was the only way to share your life.
Then radio interviews and Rollingstone articles were invented and it became apparent very quickly that an aritst could get known for their lifestyle along with the music. And it was obvious that if people knew things about an artist life, then they’re more likley to buy the music.
And now it’s heavy on lifestyle. It’s easier for an artist to be known for their lifestyle than their music. It takes people a lot longer to listen to your song or album than it does to check out a few of your posts and decide if they’re into you. And if they’re into you’re lifestyle do they just want more lifestyle stuff or are they converting to fans of the music?
Selling lifestyle will always make your music more endearing to people once they dive into it…but what do you want to spend your time selling?
