If you wait until your team wins the championship to put out your song about the team winning the championship, you’re too late.
If you wait until Christmas to put out your Christmas smash hit, it’s not going to hit this year.
If you wait until the summer solstice to put out your breezy summer jam, it’s not going to be the song of the summer.
Songs and timing and culture and seasons and phases.
It’s tricky.
But in all three of these cases (and many more), the song has to be out there ALREADY if it’s going to find the intersection of all these things.
