Well, something worked. If Taylor Swift caused the change, I’m all for it. I would have voted for Apple to pay during the 3 month trial period too.
But if her album 1989 is front and center when Apple Music launches on the 30th, we don’t even need to see behind that curtain to know that there’s been a plan and a lot of chit-chat all along.
We’ll have to wait and see.
What’s interesting now, is that Apple has satisfied Taylor’s reason for not putting her music on the streaming service.
But she pulled her new album off Spotify because she said they didn’t pay a big enough royalty rate.
Apple Music pays less than Spotify!!
Now chances are she’s negotiated a higher rate for her own music, because of course she’s going to wield her power for her own benefit and profit. But the indie acts that she claims to have a heart for are getting paid out nearly 10% less on Apple Music than Spotify.
So the saga continues. Politics, positioning, PR. And money.
Taylor has a plan, and all this Apple stuff is just a part of it.
What’s your plan?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com