There are entire teams, groups in boardrooms, specialists sought out, meeting after meeting, all dedicated to making that number go up.
That’s not your situation yet?
Ok try this…
There are hours of frantic consideration, anxious energy, endless self evaluation and edit after edit, all dedicated to making that number go up.
But why is having a bigger number important? What are you going to do with it? What is it a measurement of?
If you’re going to play the game of always needing that number go up (eventually to infinity), good luck.
