I’ve said it before and I’m sure you have too, ‘I’ll watch pretty much any music documentary, even if I don’t necessarily like the music’. Love it.
Music docs connect with a broader audience because it’s easier to identify with a movie that has ups and downs, striving toward a goal, disappointment and redemption. And in fact much of what social media has turned into for artists is simply mini versions of behind the scenes documentaries.
But what about the actual work?
It’s the actual work (the music) that has to connect in order to sell tickets, in order to make fans, in order to make a career.
So there’s the behind the scenes business and the business of songs and emotional connection.
The first one is easier and faster…but if you win that game, what have you won?
If you dig deep and deliver the songs and connect on an emotional level, the doors open.
»» Of course you need both of these worlds. The behind the scenes business is just so tempting to get lost in because of the way it connects to more people ‘even if I don’t necessarily like the music’. Make music that connects. That’s the hard part and the part that will sustain you.
