I’ve never walked by a shop with a sign in the window that said ‘Kind of Open’.
The sign in the window says Open or Closed. It’s clear. Both to me the customer, and to the person running the shop. We both know our roles.
An interesting problem we run into in the digital world is we can start a bunch of things and keep them kind of open. To the digital public it looks open, or at least not closed…but there ain’t much happening behind it.
(There’s a million band profile pages on Instagram from 2012 that don’t have a closed sign on them)
If you’re open, get to work.
If you’re closed, have the guts (and care) to switch the sign.
