There are two main things that make a kid get super excited when opening a Christmas gift…
1. They can tell what it is when they open it
2. The gift is something they’ve been wanting
So if you’re looking for wild enthusiasm it’s best to have those two ingredients.
On the other hand, if the gift needs explanation or it’s something the receiver doesn’t know they want yet…there’s going to be a different reaction. It’s a different type of gift.
The gifts that we bring to the marketplace follow suit.
