Southwest now does a credit card pitch in their opening monologue.
It’s annoying. It sours the rest of the speech.
And it used to be a pretty good speech.
The parts about the safety rules, they have to say it and it doesn’t hurt to hear one more time the way to manually inflate the life jacket.
The jokes and sarcasm and puns that they sprinkle in are a bonus, they’re not necessary but everyone loves it. It’s great marketing. We paid for the type of flight that has that kind of vibe.
But the credit card pitch. That’s for them. The magic erodes. They’re cashing in part of their relational capital to try to get new sign ups (just like all the other airlines do).
And the kicker is, the credit card offer they’re pedaling isn’t even as good as the one on the front page of the app.
Relational capital is so much more valuable and so much harder to get than credit card customers.
