A tire company should sponsor a bunch pothole filling crews…Even though the pothole problem helps the tire company. Everyone would love that tire company. The tire company would have no way of making sure anyone bought their tires from them next time around as a result of this…but they would be a trusted source.
The tire company is saying, “We’re going to go first and be extra generous. You don’t have to buy your next tires from us, but we’re the kind of company who looks out for your tires either way”.
In a similar way artists should be funding 6 month free promo offers for Spotify. Everyone would love that artist. The artist could have no way of making sure anyone listened to their music as a result of this…but they would be a trusted source.
The artist is saying, “We’re going to go first and be extra generous. You don’t have to listen to our music once you log on, but we’re the kind of artist who looks out for you and is all about you listening to music either way.”
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com