There’s a Walgreens right by my house. I like that place. I go there pretty often so I notice when things change.
A while ago I’m pretty sure the Walgreens corporate people had a meeting in a super expensive building to figure out what the cashiers should say at the end of the transaction. A script for the interaction. Something every cashier can say so they don’t screw it up.
After hours, days and probably weeks of deliberation and thousands of marketing and research dollars spent…
…they came up with “be well”.
Be well?
That’s the last thing the cashier says every time now when I’m done paying.
It’s super creepy. Did I just accidentally join a cult? Nobody says that…except for people who are instructed to in order to keep their job, or are trying too hard.
Maybe if it were hippies from the 70’s I’d buy it, but no way. The only time these people say “be well” is when they’re at work and it’s part of the handbook.
Doing/saying something consistent by command…forgettable and annoying.
Doing/saying something consistent by choice…revolutionary.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com