We Have C Chords!

“We’ve got a bunch of great C chords! There’s gonna be some E minors and some G’s! And some cymbal hits!”

That’s not a great way to sell an album. Information rarely sells art.

People buy an album (or a song, or artist, or design) for the way it makes THEM feel…not because of what you did to make it…unless what you did to make it connects with them emotionally.

»» Hey Jude is in the key of F. Most of you didn’t know that…because there’s no need to know that. It’s not a selling point. The selling point was the excitement my friend had in middle school when he said ‘you need to hear this’ and then when I listened it made me feel something I never had before.

 

Hum Love on Spotify and Apple