People don’t buy things from weird websites.
We don’t need to anymore. There’s Amazon and Ebay and checking out with PayPal that make the transaction feel familiar, like we’ve done it before.
And if we’ve done it before it’s easier to do it again.
Sure you make a little more if I buy your t-shirt from your website than if you let me buy it on Amazon…but if your website looks weird and that’s the only place to buy the shirt I’m not going to buy it at all.
After doing all that work to get someone to want one of your products, don’t scare us away.
Make it look good, like a transaction we’ve made before. You’ve already done the hard part, don’t lose us.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com