SXSW is a mad house of bands and arists. Along with all the music makers, there are an infinite number of companies vying for their attention. Hoping their brand name makes it to the tip of everyone’s tongue.
For that beloved word of mouth value.
BMI is finally using the ace up their sleeve to strike up a little chatter. Next Friday (during SXSW), when almost everyone who knows what a PRO is, will be in one place…BMI is cutting paychecks (or direct depositing).
They’ve scheduled their quarterly royalty pay-out for a day, where a highly concentrated part of their target market will be together, and be talking with one another.
What a great way to spark the conversation and getting your people singing the praises of your company!
For the last several years BMI has has had the March pay-out scheduled for the week AFTER. What a waste. But alas, they made a great marketing move this time. (I hope this wasn’t just an accident and they’ll keep this great idea happening every year from now on.)
Speaking of marketing…if I was the head of BMI, I would spend the entire years marketing budget on giving EVERYONE (who’s with BMI) bonuses (aka extra profit sharing) on next weeks paycheck.
Then everyone who gets their BMI paycheck with a BONUS wouldn’t be able to contain themselves and would have to tell everyone else who’s not with BMI, to get with BMI. And they would have a lot of people to share this relevant news with.
Making a slight, 1 week, change to their payout will make a significant, positive difference for BMI. They were sooooooo close the last several years, probably without realizing it.
This is a great reminder to examine the “tiny” details in our routine practices to seek out more ways that benefit everyone.
