On it’s own a good idea is worth about ten dollars. If it took you a minute to come up with the idea, that means you’re making $600 an hour. Maybe you think your time is worth more than that, but that seems about right to me. Ten dollars for a good idea.
An idea is only really worth more when you DO something with it. Good ideas become great ideas when there’s action, inspiration and movement.
That’s what most people mean when they say “I’ve got this great idea…”.
Maybe it is a great idea. But at that moment it’s only a ten dollar good idea.
There have been many not so good ideas, that with LOTS of energy, innovation, trust and persistence have turned into great ideas. Like Google (their original mission was to get you off their site as quickly as possible), indoor plumbing (that could get stinky) and rock bands going on tour in January.
The Nike swoosh wasn’t a good idea (it was bought, fairly, for $35)…it was barely an idea at all, until Nike built a story and lots of loyalty around it.
So if you have a good idea, it isn’t worth nothing. It’s a starting place.
Go DO something with it. Or I’ll give you $10 for it and do it myself.
