Of CD sales to ticket buyers
Of myspace listens to iTunes sales
Of Facebook followers to email signups
Of Instagram followers to Instagram comments
Of monthly listeners to VIP package buyers
It’s different for everyone.
You teach your audience how things are done around here. The audience tells you if it’s a match. Then you adjust.
What do the real fans do?
Where do you want the action to be?
Which tools fit your marketing?
What is the focus?
