No matter what level of artist you are, you have the opportunity and responsibility of guiding your fans and culture in how you want them to consume your music.
iTunes, Amazon, Soundcloud, Spotify, Youtube, etc? Probably not Tidal.
The truth is everyone expects your songs to be on any and every platform they could possibly consume music through.
But when you’re directing your fans, where do you want them to go? What contributes best to your culture?
When you say, “Just released our song, check it out on iTunes, Spotify, Amazon and our lyric video on YouTube”…you’re missing an opportunity to direct the narrative.
Do you attribute value to the max number of people who listen to it? Do you attribute success to people downloading and owning your music? Is it important they purchase it for money? Is the visual an integral part of who you are as an artist?
Each platform says something different about what you value as an artist and how you want your culture to grow.
True, a lot of people are going to hear your music across all the different delivery methods and aren’t gonna care where you’d like them to listen.
But there’s an important group of people who are looking to take your lead…they’ll go where you lead them because they believe you have a reason why. And hopefully you do.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com