Generally speaking…
‘Behind the song’ content is for people who know the song. For fans of you. People who really know the song also wanna know what it means to you and where it came from and what that lyric in the bridge means.
‘Making of the song’ content is for the people above and the group of people that is curious about how creative stuff is made. This new group might not be in love with the song but they’re in love with the process and learning about yours.
‘Band biography’ content is for the above groups plus a much larger group of people who like an emotional story arc. The band forms, struggles, gets famous, struggles again, survives. It’s a human interest story laced with music. It’s a music doc.
