The reason why the SuperBowl works in America is because a lot of people care a little bit.
But a little bit goes a long way. Caring a little bit makes you a part of the group, you’re in the club…and all it costs is showing up, eating some snacks and cheering when the person next to you cheers.
Because of this, more people watch the game, ad revenue goes up, the NFL makes more money and next year gets more people to care a little bit.
You don’t have to know the names of the players, or even the names of the teams playing. You don’t need to know the history of the coaches, the defensive and offensive schemes, or the million meaningless headlines that lead up to the game. You watch a couple minutes and then check your phone, get some more cheezy puffs, talk to a friend, use the bathroom and then start the cycle all over again.
You show up and care a little bit because it’s fun at the time.
And this large group, the majority, are a vital part of making the SuperBowl a big event.
Then there are two cities in America each year that care a LOT. Where if you only care a little bit, you are not part of the group.
Their team is on the big stage and it matters. They have an opinion. The night is ruined if their team loses. They know the players, coaches, history, heartbreaks, victories and everything in between.
All of that adds up to one of the biggest American celebrations of the year. Absolutely nothing wrong with that. The NFL accepts it as is. And then most of the nation forgets about the whole thing till next year.
Except for the people in those two cities. They’ll remember forever.
It’s the same thing with any arena act. A few die-hards and a lot of hanger-ons. A few singing every word and a lot getting cheezy puffs or checking Instagram.
If you want to be a rich and famous artist, you’re going to have fans in each camp.
Focus on the people who love you, but embrace the people who like you. Successful artists recognize the benefits of both.
